Who is Eichler and why "I Like Eich!"

Eichler houses, found throughout Northern and Southern California (and even outside of New York City), are some of the most celebrated tract residences in the United States. Built by a company founded by Bronx-born Joseph L. Eichler (1900-1974), the homes were constructed between 1949 and 1966 and brought midcentury-modern design to the masses through tract houses constructed in postwar residential subdivisions.

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The style came to be known as "California modern:" a local, nature-inspired take on the architectural principals of modernists like Mies van der Rohe and Frank Lloyd Wright. With flat or low-slung gabled roofs, an emphasis on low, horizontal forms, and few (if any) windows, Eichler facades were initially seen as unconventional, but the light-filled interiors with skylights, floor-to-ceiling windows, and private outdoor rooms and gardens quickly caught on in California. 

Article resourced from Dwell

 "I Like Eich" - 36"x60" - Original Acrylic on Board by Aaron Eskridge

"I Like Eich" - 36"x60" - Original Acrylic on Board by Aaron Eskridge

Artist and Illustrator, Aaron Eskridge, also shares California's enthusiasm about Eichler's work.
As a clever play on the 1952 Presidential Campaign "I Like Ike" for Dwight D. Eisenhower, Aaron Eskridge has created a series of "I Like Eich" paintings and hand pulled serigraph prints.  Eskridge's series showcases his appreciation for Eichler's design style, and the impact it had in the modern architecture industry throughout the United States.

 "I Like Eich" - 36"x60" - Original Acrylic on Board by Aaron Eskridge

"I Like Eich" - 36"x60" - Original Acrylic on Board by Aaron Eskridge

 "I Like Eich" - 18"x24.5" - Limited Edition Serigraph by Aaron Eskridge

"I Like Eich" - 18"x24.5" - Limited Edition Serigraph by Aaron Eskridge

 "I Like Eich" - 36"x60" - Original Acrylic on Board by Aaron Eskridge

"I Like Eich" - 36"x60" - Original Acrylic on Board by Aaron Eskridge

 "I Like Eich" - 18"x24.5" - Limited Edition Serigraph by Aaron Eskridge

"I Like Eich" - 18"x24.5" - Limited Edition Serigraph by Aaron Eskridge